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“One Million Titles, Consistently Low prices”—The blue underlined text in Amazon’s first homepage in 1995, announced the reason how they were different from others. The first Amazon website had a rudimentary search engine. People were worried about sharing credit card details wondering if their data would be safe. Many had no idea of how a virtual shopping basket worked.

Title : How Amazon Built Its Sustainable Competitive Advantage?: Positioning Strategy, Business Strategy, Strategic Fit, Deepening Strategic Position, Threat Of Entry, Disruptive Innovation
Author : Shah Mohammed M
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 10, 2021

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